MC6 end of year celebrations this Friday, 11:30am to 12:45pm. We'll see you there!
Types of conformity: internalisation, and compliance. Explanations for conformity: informational social influence and normative social influence, and variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch.
Explanations for obedience: agentic state and legitimacy of authority, and situational variables affecting obedience including proximity and location, as investigated by Milgram, and uniform. Dispositional explanation for obedience: the Authoritarian Personality.
Explanations of resistance to social influence, including social support and locus of control.
Minority influence including reference to consistency, commitment and flexibility.